Project: 2005 Major Mass Merchandiser Themed Event

Fulfillment Challenge: To fulfill a national Major Mass Merchandiser Event in 3,151 Stores in one day, with 16 kit varieties, with 28 different vendors.

Continental's Solution: All materials required shipping 5 days prior to the promotion, to ensure merchandisers could inventory kit contents. This task was accomplished with all materials being delivered, error free. Continental was committed to keeping shipping cost down, and achieved this by shipping all materials directly to the stores, with labels and instructions supplied in both English and Spanish. Each Gaylord had a unique skid label identifying how the skid was to be loaded onto the truck and where it was to be delivered. This ensured required space was available on each LTL. Continental was able to meet all of the Mass Merchandiser's standards and managed the entire project with Continental’s sophisticated technology.


Project: 2004 Sorrento In-Store Product Demonstrations

Fulfillment Challenge: To increase the Sorrento products in the food industry by developing a national in-store marketing campaign. Provide support to national marketing firm in warehousing, packaging, kit assembly, order fulfillment, shipping and tracking.

Continental's Solution: Receive an annual supply of all promotional and generic items for the kit assembly. Bar-code-label each content item with a specific project number to support all chain specific kits. Assemble 12 kit variations based on kit specifications designed by the client. Ship completed kits across the United States to demonstration agencies through our transportation services. Provide support in tracking, return, and re-shipment of all kits. This task was accomplished with all kits being delivered, error free and 100% execution by the demonstrators at the store level.


Project: Dr. Villareal’s Estrella Tooth Whitening Kit

Fulfillment Challenge: To support Estrella’s Hispanic radio commercials and television informercial ads with order fulfillment, kit assembly and shipping of Estrella Tooth Whitening product to customers homes.

Continental's Solution: Receive all product from Dr. Villareal to assemble kits for purchase and shipping to Hispanic Community. Continental provided order processing, kit assembly, shipping and COD payment collection. Order turn around time was immediate. All orders received in by 2:00 p.m. kitted and shipped the same day. Shipments were tracked to ensure timely delivery and collection of payment.

Continental was able to exceed all Dr. Villareal’s expectations, orders were shipped and delivered on-time and COD payments were collected and processed.